As the Internet keeps growing – maybe more in volume than in quality – it becomes increasingly difficult to find the information you are looking for. Search Engines like Yahoo or Google are continuously improving their algorithm to sieve and filter information.
On the other hand companies and homepage owners want their homepage to be ranked as high as possible. To be listed on the first or second page guarantees visitors and that again improves the ranking.
SEO is the skill to build or adjust a homepage in such a way that it will be ranked as high as possible. This is achieved by studying and applying the criteria and algorithm used by the popular search engines like Google. Yahoo operates not only a search engine but also a directory system where homepages/websites are manually classified into categories. Yahoo Japan also offers the business express directory; listing in this directory requires a fee.
SEO means improving the ranking of a homepage without paying for a directory entry. While some people talking about tricks and secret techniques to improve the ranking of a web site such tactics seldom pay as search engines frown on all trickery. It is best to use SEO techniques conforming to search engines guidelines as this will ensure long lasting improvements.
The ranking of a homepage can be improved by
- Adjusting the text content of a web site
- Increasing the content of web site
- Increasing the number of incoming links for a web site
- Ensure that the content is easily indexed by search engines
Ideally SEO criteria should be taken into consideration when designing a web site. But it is also possible to improve existing web sites.
Search engine optimization for IHCWAY.net
How we took an unranked website and gave it a top ten position on all major search engines!
Please have a look at our case study below:
We started with a comprehensive report on the web site's performance:
Competitor analysis
Comparisons between the web site and the top ten websites from each of the major search engines.
Technical Analysis
- Page loading speeds
- Unnecessary code
- Layout and design analysis
- Broken Links
- Navigation
SEO Method
- The first step was to analysis the keywords and keyword combinations for the type of product or service.
- Create technical accounts with the top search engines and explain how to operate and monitor these systems.
- Additional search engine friendly elements were added to the web site
- Modify web site pages to conform with search rules
- Re-structure page content
- Enhance and clean website code
- Navigation Links
Results:
Keyword search for “find English students Tokyo”
MSN (www.msn.com) Position: 1
Google (www.google.com) Position: 4
Yahoo (www.yahoo.com) Position: 5
Within 2 months of the completion of the processes above the following results were obtained. All of this results were archived without expensive advertising. Please note these results were taken on the 15/06/2007
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